I landed at LAX at 2am on Thursday morning only to wake a few hours later for an all-day rehearsal in a loft space across the street from the biggest design show in America, “Dwell On Design.” Each year in May, Dwell Magazine invites the best design houses to showcase their products to interior designers and fine furniture buyers. We have walked the show for many years, but this is the first time Lovesac has ever attended. We always said, “If we’re going to go, we’re going to go big.” Well, check out what we did…

Stay tuned next week to see a video of the whole dance that was choreographed and featuring Chelsie Hightower, of ABC’s Dancing with the Stars Fame DWTS, and So You Think You Can Dance. But for now, let me know what you think about our crazy idea! We definitely turned ALL heads and hopefully shook some dust off of this somewhat sleepy industry called furniture.

— Shawn