Imagine for a second that you only had one set of clothes. You woke up every single day and you had one pair of pants and one shirt. No matter the weather outside, you just had that one set of clothing. During the 90 degree days of August, you had this one shirt. During the 20 degree days of January, you still had this one shirt.
As you got older and your pants stopped fitting so well, or they lost color or shape, you still only had this one pair to wear. As the times around you changed- and so did popular style and design, you still had only this one outfit. And eventually as the fabric weakened and the pants and shirt wore through and were filled with holes, they were still the only clothing you had.
Pretty hard to imagine, right? Now think about your couch for a second. As the weather outside changes, can you change your couch with it? Imagine how nice it would be to have a cozy, furry couch to warm up in the winter- and then have a cool, breathable fabric to stay cool during the dog days of summer. Or imagine that when your tastes in style changed, you could change your couch along with them. Your couch is the place you can go to when you want to relax and watch tv on your high gloss tv unit. It’s your go to place, so why not change it up a bit every now and then? Why not get yourself a brand spanking new leather couch, maybe even in white? While we all love a white leather couch, cleaning white leather can turn out to be more difficult than first imagined, but it can certainly be managed.
A few years back, this would have sounded crazy. People approached the couch-buying scenario with extreme caution, knowing that whatever they bought would live with them for the next 10 or 20 or 30…or 50 years. Now that Sactionals exist, everything has changed. When my wife and I had our fourth child Valentine this past month, we needed some extra couch space so we just simply added some on. But while we were doing it, she decided she also wanted to change up the “feeling” of the room a little for the summer. So just like that, we changed the clothes on our couch! …The same Sactionals pieces we’ve had now for nearly 8 years look new, smell new, and amazingly feel completely new again. (And they’ve seen some abuse!) Every time we change our Sactionals I wonder the same thing: What do people with normal couches do? I guess they just live with it. I guess they just hide that stain under a throw pillow. I guess they just try to get a few more years out of it until they can justify spending the money to get an all new one.
You know, this blog isn’t meant to be an advertisement for my company, Lovesac or Sactionals. This blog is however, a reflection of my own real life and the things I find to be changing the way we look at our life on a couch–and real life in general. I have devoted my life to creating products that disrupt the staleness of classic furniture. The feedback I’m seeing from people who truly LOVE their Sactionals is a confirmation that we really have created something special that is shaping the way people live their life on a couch. What do you think?
WATCH THE CHANGING PROCESS IN JUST 20 SECONDS…